The Busy Bee Blog

Running an Ethical VA Business – Year 2 Reflections
September 2023 marks 2 years since I founded our ethical VA business, Planner Bee VA Services and it has absolutely flown by! Last year I wrote a blog post with my reflections and learnings from our first year in business, so I thought I would continue the tradition and sum up some of my highlights and learnings from year 2.

10 Digital Marketing Strategies Your Sustainable Business Needs to Adopt Before the End of 2023
There is no doubt that the digital marketing landscape has seen some significant shifts in 2023 so far. This has been the year AI has gone mainstream with ChatGPT and Bard AI, Meta launched its new platform Threads and video content has continued to dominate. At the same time, during the summer of 2023, extreme heat and wildfires swept across

Struggling to hire marketing staff? Why a Virtual Assistant could be a much-needed addition to your team.
The labour shortage is one of the biggest issues facing businesses across the UK and currently over ¼ of businesses are reporting a shortage of workers. With labour shortages and increased demand for marketing professionals coupled with a high average cost-per-hire, getting support from a Virtual Assistant with your digital marketing could be the catch-all solution. In this article, we

Building an Accessible Brand: The Basics
Today’s blog post on brand accessibility has been written by Rachel Mess from Rachel Mess Web Design. Rachel and myself met through a networking group for business women in the UK, and as a few of the only women running businesses based in Scotland, we quickly got on well with each other. Rachel has been developing her web design services,

Net Zero Explained: A Small Business Guide to Understanding the Basics
Sustainability is a bit of a buzzword in the business community at the moment and with the Scottish government setting targets to reach net zero by 2045, the emphasis on going green isn’t going anywhere. Keen to be at the forefront of the sustainable business community, one of our goals at Planner Bee VA Services is to become a net