Virtual Assistant Copywriting Services
Why is copywriting important for businesses?
“If you want to change the world, pick up your pen and write.” Martin Luther.
Words are at the heart of everything we do in business:
- Words and copy can be used to help your ideal client get to know and trust you.
- Words and copy can be used to demonstrate the transformation that your business can offer.
- Words and copy can form the foundations of your brand.
- Words and copy can be the difference between making a sale and not making a sale.
Regardless of the type of business you run, in today’s world copywriting is likely to form part of your business strategy. In fact, it is quite likely that text is one of, if not the most, common ways for businesses to communicate with their customers. Even a business with superb visual branding will eventually have to engage with new and existing customers through text.
Whether it’s your blog and website copy, email newsletter and social media content or the copy on your services brochure, digital marketing includes copywriting at every step and trust me every single word matters. From your homepage hero statement all the way down to the final sentence of your returns policy, well written copy can make the difference between gaining, keeping or losing a valuable customer.
Having amazing copy can be game-changing for any business. When people search for things in google they are presented with a page full of copy. Occasionally there will be images but for the most part it’s just words and headings. So why do we click on some straight away and ignore others all-together? Because that first bit of copy we see is our first impression.
People often make the mistake of assuming copywriting is all about long-form content. But your hero statement, your USP, mission statement, social media captions, product descriptions, etc is all copy. In other words, your brands’ copywriting is its foundation, it’s your main form of communication with your ideal customers, and if you’re serious about growing your business, it’s worth investing in.
3 ways you could benefit from executive copywriting services as a business owner
- More sales! Copywriting isn’t just useful for communicating, it’s also a powerful tool for sales. Optimising your copy significantly increases your chances of your business being seen by the right people. We will immerse ourselves in your brand and think about your copy from your ideal customer’s perspective. This will allow us to reach your ideal clients whilst also boosting your SEO making it much easier for the people who will love your product/service to find you online.
- More time! Writing good quality copy with high selling power is not easy and can take a lot of time and thought. But one thing business owners are often lacking is time to think. You need to prioritise that time so that you can keep pushing towards those big goals. With our executive copywriting services, you can free up all that time you’ve been spending on email marketing, product descriptions, and website copy, and put it towards bringing your business vision to life.
- Less stress! When your business is your baby it’s so easy to get stuck in an endless cycle of writing, overanalysing and then deleting. Believe me, I know what it’s like. With our executive copywriting services you can rest assured knowing we will take every tiny detail about your brand into consideration when we write your copy. If your brand tone is professional and trustworthy, this will come across in your copy. Or if it’s warm and personal, your copy will be read like it came straight from your mouth.
But don’t just take our word for it…
"Maya has been AWESOME to work with... her way with words is amazing, she can take my ramblings and turn it into a magical masterpiece. I would highly recommend Maya with 5*”
Natalie Dawson
Virtual Assistant Copywriting Services:
- Researching and writing blog posts or website pages on topics of your choice with a clear keyword focus to increase your chances of being found on Google.
- Creating email newsletters to engage with your current clients and attract your ideal clients.
- Proofreading content to make sure that everything from the tone of the copy and the adjectives we choose, to the differentiations between colons and semicolons, is as perfect as it can be.
- Researching and summarising industry news so you are ahead of the trends, always.
- Keyword research to increase your search engine ranking.
- Helping you to optimise your content for SEO to help your website get found on Google.
- Copywriting content that matches your brand tone to help keep your brand reputation consistent, authentic and engaging, so our words sound just like you.
- Creating PDF documents and brochures that allow you to easily share information with your ideal clients and tell them everything they need to know about your small business.
Interested in finding out more about our copywriting services?
VA Copywriting and SEO:
When did you last update your website? Blogging regularly and publishing content that has been optimised for SEO is one of the best ways to improve your website performance and start getting leads from Google! Plus, blog content has an average lifespan of 18 months + compared with social media posts which have a lifespan of 24 hours. If you published a blog post that has been optimised for SEO today, it could still be bringing you website traffic and leads in March 2024.
In addition to our copy resonating with your ideal client, it will also resonate with Google. We will use SEO to boost your visibility (and your brand) by helping your ideal clients to find you on Google.
How does working with a Copywriter work?
Planner Bee VA Services can support with copywriting everything from blog and website content to email newsletters, social media content and services brochures. Plus we offer a range of monthly copywriting packages in addition to offering ad hoc copywriting project support.
So, you have decided to work with Planner Bee VA Services as your Copywriter. What’s next?
- Book a discovery call to chat through your project and find out how you can benefit from working with a copywriter.
- Following the call, we will send a proposal for the copywriting project discussed during our call.
- Once you have approved the proposal, we will immerse ourselves in your existing website and social media content, learning everything we can about your business and brand.
- We will use our way with words to copywrite engaging content, in line with the brief.
- After an opportunity for you to request any amends, your new copy will be good to go and ready to start connecting with your ideal clients.
“Maya has been nothing less than a complete pleasure to work with. Professional, cheerful and sincere, she has been wildly supportive and helpful to me whilst making some significant changes to my website... Maya has brought real value to my business through her work and I would recommend her - without any hesitation at all - to other business owners who need to delegate a little without any fear of compromise.”
Sarah Dixon-Dale
Working with a Virtual Assistant Copywriter to Grow your Small Business
As a small business owner, copywriting content for your website, blog or email newsletters can be at the bottom of your very long to-do-list and copywriting can be a task that you just don’t have the time or the headspace to tackle. Working with a Virtual Assistant copywriter will not only produce engaging copy to bring your brand to life, but it will also free up your time and headspace to focus on running your business.