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Maya Vertigans

Virtual Assistant supporting sustainable and ethical businesses to enhance their digital marketing presence through social media management, copywriting and email marketing services. Your VA and biggest cheerleader.

Holiday Shopping

Green Friday vs Black Friday: How to run an ethical promotion this November

In the UK, 59% of us plan to purchase during Black Friday weekend, with a predicted average spend of £122 per person. Black Friday falls on the last Friday in November, meaning in 2024 Black Friday will be on 29th November, although many shops (particularly the retail giants) run promotions for weeks in the run-up …

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Scales balancing renewable energy and CO2, with the world in the middle, to symbolise net zero

Unlocking Net Zero: Breaking Down the Jargon for Sustainable Businesses

As part of our commitment to the environment and working towards reducing our business carbon footprint, to become a net zero business, I have been conducting research as well as attending courses (including a Carbon Literacy course), to learn as much as I can about the sustainability space. As with many things, the more I …

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